Description: E-Commerce, also known as electronic commerce or internet commerce, is the buying and selling of goods or services online and the transfer of money and data to execute those transactions. While we often think of e-commerce as online shopping, it can also describe any type of commercial transaction on the internet. In this ever growing and evolving field especially in the wake of COVID, we invite you to join us for a Panel Discussion around e-commerce strategy, marketing, development and trends with three top Business Leaders in the field. The conversation will feature:

Diana Medina, Vice President, Retail Transformation at Inmar Intelligence

April Whittington, Director, E-Commerce Marketing at Reynolds American Inc.

Lori Pimental: Associate Sales Analyst, Amazon at Newell Brands

What will I learn? 

• Key Factors in Developing & Growing the E-Commerce Sector of Your Business (Strategy, Team Development, Marketing)
• Current Trends & What is on the Horizon in the Industry
• Data Management (Tracking KPIs and Measuring Success) 
• Managing Risks associated with E-Commerce

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