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The Diversity Movement - Using a DEI Lens for Marketing - 11/18/2021
Thursday, November 18, 2021, 9:00 AM - 11:00 AM EST
Category: Events

The third in a series of three workshops presented by The Diversity Movement in partnership with the WFU Center for Private Business

Thursday, November 18th, 2021 from 9:00am - 11:00am - Virtual Program.

3.) Using a DEI Lens for Marketing with Shelley Willingham

In this session, we’ll highlight the importance of inclusive marketing and how ignoring this puts you at a competitive disadvantage as there is significant, increasing purchasing power in diverse segments. 

Not only will you learn best practices for developing inclusive marketing, but you’ll also leave knowing how to avoid the mistakes that come from not having an inclusive team at the table, like creating reactionary, “woke-washed” marketing tactics that reek of inauthenticity. 

Key Takeaways 

● Understand why inclusive marketing and language matters 

● Learn how to align inclusive marketing with DEI objectives 

● See the business benefits of inclusive marketing 

● Understand the must-haves for an inclusive marketing strategy 

● Learn Best Practices and How to Avoid Common Pitfalls